A fictional end-of-line packaging integrator. The before page says “your one stop source for all of your packaging needs.” The after page says which steps of the line they automate, in what order, and for whom—using the same facts.
Before · illustrative, not a former client siteAfter · rebuilt from the same facts
On a phone
BeforeAfter
What changed
Application-specific headline. “Complete solutions for all of your packaging needs” became case packing, palletizing, and stretch wrap after the filler.
The line, not the catalog. An equipment sidebar of machine types became three steps (pack, stack, ship), so a plant engineer sees where their bottleneck sits.
“Fits when” for each application. Each application says the situation it solves, such as people hand-stacking pallets, before listing equipment.
Evidence hierarchy. A structured project example (scope, approach, what was delivered) replaces a photo gallery and a 2019 trade-show notice.
Project inquiry routing. “Request info” became a short inquiry asking for application and what’s still done by hand.
