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Grey Dog Labs

Material handling + industrial automation

Your solutions are impressive; your website should be too.

Websites for integrators, controls firms, and material handling companies—built to explain your capabilities and make project inquiries easier.

$4,500 fixed-scope rebuildTypical launch in 10 business days after intakeNo sales call required

Example rebuilt homepage for Northline Conveyor Systems, a fictional company
Fictional demonstration site
  • Warehouse automation
  • Conveyors & sortation
  • Robotics & palletizing
  • Controls & PLCs
  • AMRs & AGVs
  • Systems integration

The problem

Help buyers see where you fit.

A purchasing team should be able to understand what you integrate, which applications you handle, and what experience supports your claims. We organize your site around those questions.

Explain the application

Lead with the problems and environments you handle—case picking, sortation, end-of-line—not a generic list of services.

Show relevant work

Put real projects, photos, and approved technical details where an evaluating engineer will look for them.

Make the next step clear

A project inquiry form that asks useful questions and routes to the right person.

Example work

See the difference.

Two demonstration projects for fictional companies. Each shows an intentionally weak “before” and the rebuilt “after,” written from the same source facts.

The framework

Built around how industrial buyers evaluate suppliers.

  1. ApplicationsWhat problems and environments you handle.
  2. CapabilitiesWhat your team delivers and supports.
  3. EvidenceRelevant projects, photos, and approved technical details.
  4. ConfidenceService coverage, credentials, partners, and team.
  5. Next stepA useful project inquiry.

How it works

Concept first. Then a clear scope.

  1. Send your current site.We check fit and agree a concept delivery date.
  2. Review your homepage concept.See the proposed direction before buying.
  3. Approve the scope.Complete a short intake and pay the deposit.
  4. Review and launch.Two revision rounds, then launch and handover.
  5. Keep it current.Optional Website Care or separately quoted changes.
Jason Fishburn, founder of Grey Dog Labs

About

Built by someone from the industry.

Grey Dog Labs was founded by Jason Fishburn, a mechanical engineer with 15 years of experience in material handling, industrial automation, project management, and business development. That background shapes how we present complex capabilities and the questions your buyers need answered.

Pricing

A clear scope. A clear price.

Industrial Website Rebuild

$4,500 fixed scope

Up to seven core pages, technical messaging from approved information, responsive design, project inquiry form, foundational SEO, launch, and handover.

50% to begin; 50% before launch.

Request your homepage concept

Optional Website Care

$199 / month

Hosting management, inquiry-path checks, a monthly health summary, and up to two small content edits each month. Month to month, only if you enroll.

What’s included and what isn’t

Rebuild includes

  • Up to seven core pages, agreed in the written scope (typically Home, Solutions, two solution pages, Projects, About, Project Inquiry)
  • One reusable project-detail layout with one initial project
  • Privacy and confirmation pages
  • Copywriting from information you approve, gathered by questionnaire
  • Responsive desktop and mobile design using your existing identity
  • One project inquiry form with email routing
  • Page titles, descriptions, sitemap, structured data, and redirects for replaced URLs
  • Analytics and inquiry tracking in an account you own
  • Staging review, launch to your domain, and handover documentation
  • Two consolidated revision rounds; 30 days of defect fixes after launch

Not included

  • Brand identity, photography, or new factual claims
  • Unlimited pages, revisions, or content migration
  • Guaranteed rankings, traffic, inquiries, or revenue
  • Ongoing SEO, ads, social media, or lead generation
  • Ecommerce, portals, ERP/CRM integration, calculators, multilingual sites
  • A CMS or drawing uploads—quoted separately when needed

Website Care includes

  • Managed hosting for one brochure site, uptime alerts, and maintenance
  • Monthly form-delivery test, broken-link review, and health summary
  • Up to two small edits a month (30 minutes total); no rollover
  • Email support, acknowledged within two business days

Typical launch is 10 business days after payment, approved scope, and content. Client delays pause the schedule.

Questions

Frequently asked

Do I need a sales call?

No. The standard process runs through email, a short intake, and written approvals. Though if you must talk to me in person, email me at jason@greydoglabs.com and we will set something up.

Is the concept really free?

Yes, for qualifying material handling and automation businesses within available capacity. It is a homepage direction, not a completed website.

Who writes the content?

We draft from information you approve. Your team confirms technical facts and permissions.

Will this guarantee more RFQs?

No. We improve how buyers evaluate your business and submit inquiries. Results depend on traffic, market demand, and your sales process.

Who owns the site?

You retain your domain and receive the paid-for site with an explicit handover, subject to component and asset licenses.

Do I have to buy maintenance?

No. Choose care or manage hosting yourself and request changes separately.

Can we keep our domain?

Yes. Launch includes the agreed connection or transition after access is confirmed.

What if we need a catalog or integration?

That requires a separate scope.

See what your site could look like.

Send your current website and a sentence about what your company does. We’ll reply within two business days to confirm fit and next steps.