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Grey Dog Labs

Example work

Fictional demonstration · not a real company

Northline Conveyor Systems

A fictional conveyor and controls integrator. The before page says “turnkey solutions for a wide variety of industries.” The after page says what they integrate, where, and for whom—using the same facts.

Before · illustrative, not a former client site
Fictional before homepage: dated layout with a generic welcome message
After · rebuilt from the same facts
Fictional after homepage: clear conveyor and controls headline with inquiry button

On a phone

Before
Mobile view of the fictional before page
After
Mobile view of the fictional after page

What changed

  • Application-specific headline. “Quality solutions for all your material handling needs” became conveyor, sortation, and controls for distribution centers in a named region.
  • Applications before services. Buyers see case conveyor, sortation, and controls retrofits—the problems they’re trying to solve—before a list of services.
  • Evidence hierarchy. A structured project example (scope, approach, what was delivered) replaces “click here to see photos of our work.”
  • Clear service coverage. The states they install and service in are stated plainly.
  • Project inquiry routing. “Call for a free quote” became a short inquiry that asks for facility location and project type, with the expectation that an engineer follows up with questions.

Open the full pages: before · after.

No metrics, customers, certifications, or results are claimed. Every company detail on these pages is invented for demonstration.

See what your site could look like.

Send your current website and a sentence about what your company does. We’ll reply within two business days to confirm fit and next steps.