Feast or famine, every year.
Prospecting starts when the backlog is already thin. You onboard a new sales rep and hope they have connections. Engineers are doing sales between commissioning trips, and everyone is quoting the same few RFQs.
Outbound lead generation for robotics OEMs and integrators
More projects from plants that already want what you build.
End users who have raised their hand for exactly what you provide, delivered to your sales team.
Built by a project manager and engineer who took one robotics OEM's pipeline from $0 to $100M.
- $750 per qualified lead
- No setup fee
- First qualified leads in 4 to 8 weeks
- Built and written by a mechanical engineer
You are probably here because
Your solutions are excellent, but your pipeline still runs on word of mouth.
Most integrators under $50M get nearly all their work from repeat customers and distributor reps. That holds until a big job ships and nothing is lined up behind it.
The distributor's linecard decides your next job.
Reps bring a project when it suits their linecard. Referrals arrive when they arrive. Neither tells you where the next job is coming from.
We tried an agency. The meetings were junk.
Most lead gen reads like marketing, so plant and engineering buyers delete it immediately. The few who do show up have no application in mind, and you paid for the meeting anyway.
Most shops that build great automation solutions run on referrals. You could hire another sales rep and hope they bring work with them.
Or hire us to bring the work to you.
The Automation Pipeline Program
Outbound lead generation for robotics OEMs and integrators
Grey Dog Labs finds the end users you want to sell to, the ones actually considering automation, and forwards them to your sales team. Every note is written by an engineer who has run the projects and sold the systems. Your team shows up and scopes the job.
- Meetings arrive with contextThe application, a rough timeline, and who signs the PO are in the invite. Your team walks in ready to scope.
- The fit is written down before anything sendsIndustry, plant size, application, region, trigger. A lead that misses it is not billed.
- Works alongside word of mouthRepeat customers and distributor reps keep doing what they do. This adds the plants that would never have heard of you.
- A monthly report you can read in two minutesLeads delivered, proposals out, quoted value in play. You see the pipeline move months before the first PO.
Week
12345678
Setup: domains, inboxes, fit
List build, your approval
First replies, qualified
Qualified leads in your inbox
How it works
How the Automation Pipeline Program works
Four steps. The work is in the list and the writing.
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Define the fit
One 45-minute call. The solutions you want to sell more of, the plants you'll travel to, and what makes a buyer real. It gets written down and becomes the billing standard.
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Build the list
End users with a reason to automate now: a new line, an expansion, a labor gap, an automation role posted. Verified contacts at plant, operations, and engineering level. You approve the targets and messaging before anything sends.
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Start the conversation
Fully managed by me. I reach the plants on your list, handle every reply, and sort out who has a real project. Interested leads land in your inbox, and your team only talks to people who have actual buying intent.
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Hand off the lead
It lands in your sales team's inbox with a real decision maker, the application, the timeline, and who signs the PO. Your team scopes the job. Qualified leads invoice monthly, in arrears.
Why this brings you customers
This method took Rapyuta Robotics from zero North American presence to a $100M pipeline.
I landed their first North American sale by reaching plant and engineering leaders directly, writing like the engineer I am, and meeting only the ones with a real project.
Plant engineers can smell a salesperson from the subject line. They delete most lead gen on sight, and they answer a short, specific note from someone who has stood on an install. That is what brings you customers, and it is the only thing you pay for.
Most lead gen
- Templates from a copywriter who has never seen a plant floor. Engineers delete them.
- Volume targets, so anyone with a title counts as a lead.
- Billed when the meeting is booked. You chase the no-shows.
- $3k to $5k a month on a three-month minimum, whatever the results.
- An account manager sits between you and whoever does the work.
Grey Dog Labs
- Written by the engineer who built Rapyuta Robotics' pipeline from $0 to $100M. Specific to their line, or not sent.
- Fit criteria written at onboarding. A lead that misses them is not billed.
- Billed only for leads who indicated interest. Garbage leads are never charged.
- Tools at cost, then $750 per qualified lead. Setup is free.
- You deal with Jason. The person on the call writes the emails.
QualityEvery note names their plant and their application. If there's nothing real to say, it doesn't go out.
QualificationEstablished company, known application, budget or management buy-in. Written down before sending starts.
CommunicationA short weekly note and a monthly report, both from Jason.
ProcessOne list, one sequence, one calendar. Five touches, then a hard stop.
Reliability72 hours to dispute any lead. Undisputed leads invoice monthly in arrears, through Stripe.
Jason Fishburn, PMPFOUNDER · MECHANICAL ENGINEER
Who you'd be working with
An engineer who has run the projects and sold the systems.
Jason Fishburn trained as a mechanical engineer and has spent over 15 years in automation and system integration, first as a project manager, then as a sales leader. At Rapyuta Robotics, an OEM with no North American customers, he landed the first North American sale and built the pipeline to $100M by using this exact workflow.
He started this program after watching the same pattern for years. OEMs and integrators build excellent systems, run on word of mouth, and hire sales reps to fill in the gaps.
- 15+ yearsin automation and system integration, project side and sales side
- $0 to $100Mpipeline built at Rapyuta Robotics, starting from zero North American customers
- Mechanical engineerby training. Writes to engineers the way they talk to each other
- One personon the call, on the list, and on the emails
Before you book
Questions OEMs and integrators ask before they book.
What counts as a qualified lead?
A name, phone number, and email of a prospect who has already indicated interest in your product or service. If I ever send garbage leads, tire kickers, or time wasters, let me know. You won't be charged, and we will filter better.
What does it cost?
Setup is free. Sending tools and data (domains, inboxes, contact data) are billed monthly at cost, with the amount agreed at onboarding. After that, $750 per qualified lead. To show you how that scales: if even 1 in 50 turns into a customer at $150k, you've made $150k and paid me less than $40k.
Do you have case studies?
Not for this program yet. The track record is the founder's. He took Rapyuta Robotics from zero North American customers to a first sale and a $100M pipeline with this exact method. We're so confident in this that we've put the risk on us. You pay per qualified lead, nothing up front, and you can stop anytime. Your upside is a full pipeline that keeps dripping. Your downside is basically zero.
Who do you contact on our behalf?
The end users you want: manufacturers, distributors, and 3PLs that are actually considering automation. Plant managers, operations and manufacturing engineering leads, and the people who sign the PO. You approve the target profile and see the list before anything sends.
Does this actually work?
It's what got you here.
Will this put our domain or reputation at risk?
Your domain remains completely untouched and safe. Sending runs on separate domains set up for you, and our two-week startup period makes sure everything is set up technically sound and ready to go.
How soon do meetings start?
Typically four to eight weeks to the first qualified leads. Setup, list build, and the first outreach take some time to produce usable data to optimize on. We won't stop you from leaving in the first few months, but it's unlikely you'll have results until weeks four to eight.
Do you work with our competitors?
One client per sub-niche. If there's already a client in your application and region, you hear about it before the call.
Book a call
Tell me what you sell most. I'll tell you if this will work.
Thirty minutes on a video call. We define the customers you want, I show you the first plants I'd go after, and you decide. If it isn't a match, you'll hear that on the call.
Scheduling is being set up. In the meantime, email the solution you sell most and the area you travel to, and you'll get two proposed times back the same business day.
Email JasonNot ready for a call? Email the solution you sell most and the area you travel to. You'll get back 10 plants that fit, with the contact I'd go after at each, free. If the list is off, you'll know I'm not worth talking to.